There’s a quote several of us at Medlin heard a couple of years ago that we think of often to this day from Marc Benioff, the CEO of Salesforce, when he was at World Economic Forum 2016 in Davos. He said, “Speed is the new currency of business.”
He went on to explain that all business leaders should pay close attention to how quickly they can accomplish tasks or bring new ideas to market, because, as he said, “If you’re not going fast enough, someone else is.”
At Medlin Communications, we think this is smart advice, but we don’t always see people following it. Even though today’s business leaders understand that agility and fast action are of the utmost importance, they often still rely on the same communications technology our parents and grandparents used: the standard landline.
It’s time for digital transformation in communications, which means it’s time to learn about UCaaS. And, in our subsequent article, we’ll show you a great platform to help your company fully deliver on the promise of UCaaS too.
What Is UCaaS?
UCaaS stands for “Unified Communications as a Service.” The service connects all the methods your company uses to communicate into a single, seamless, cloud-based system including video, chat, messaging and conferencing, whether your people are on mobile phones, desk phones, on their laptops or in call centers across the country.
No matter where your team members are or what device they’re using, UCaaS will give them reliable, high-quality communication services they can count on for both internal and customer communications – all in an easy-to-use system with add-as-you-grow tools that enhance collaboration throughout your team.
Like most “as a service” technologies, UCaaS is delivered over the Internet with a paid monthly or annual subscription and, depending on the setup you choose, you may be able to access and use the system within just a few hours.
Setups range from instant “plug-and-play” cloud-hosted VoIP phones to enterprise-ready MPLS or SD-WAN connectivity, but no matter what you choose, the all-digital UCaaS system connects to your CRM and analytics tools to give you better insight across all your business communications.
As you’ve probably gathered, the defining feature of UCaaS is that it’s extremely flexible. If your company is looking to enhance and future-proof your communications with an affordable, all-digital system that’s easy to manage, it’s probably a good idea to speak with a UCaaS expert about your options.
What Are the Benefits of UCaaS?
The largest and most obvious benefit of UCaaS is that it provides seamless integration between all your communication methods and applications, including CRM and analytics platforms, which gives you greater insight, control and flexibility over the way your team communicates internally and with customers.
But UCaaS offers many more benefits, including:
- Increased team productivity
UCaaS helps your team work faster and more efficiently by providing multiple avenues for communication powered by anywhere / anytime access on any device.
Not only is it simple to scale up or down depending on your business needs, UCaaS offers better reliability and uptime compared to on-premises systems, and often provides backup and failover protection that keeps your communications and data safe in the event of a natural disaster.
Plus, since UCaaS seamlessly supports automated communications functions, your team will have the time to get more done, faster.
- Easy set up
Employees these days expect more flexibility than ever before and companies that can support staff requests for remote work options are likely to end up with happier, more loyal workers.
In the past, remote work often required employees to use their own phones to speak with customers, which reduced your insight and presented a less-than-desirable level of professionalism. UCaaS makes integrated remote work or on-the-go work a breeze with trackable communications that your employees can tap into wherever they happen to be.
And since UCaaS is delivered over the cloud, it’s easy to set up communications devices for remote workers and pop-up, seasonal call centers; all it takes is an Internet connection to be in business.
- Lower total cost of ownership (TCO)
The subscription-based model of UCaaS can reduce or eliminate CAPEX for your company’s communication tools and services, while still providing enterprise-class service on demand.
In addition, when you have a UCaaS system, you’ll no longer have to pay for costly on-premises PBX hardware, maintenance and support, but you can choose to connect your UCaaS solution to your PBX systems if you prefer to maintain your current hardware.
Since Unified Communications as a Service can be delivered over SD-WAN, you can also save money by switching away from your costly MPLS network as well.
Time for a Change
These days, agility is the key to running a successful business. The main benefit of agility is its speed.
If Marc Benioff is right and speed is the new currency, companies that rely on older, non-integrated communication methods are likely to fall far behind their integrated counterparts that have digital communications systems helping them contact customers anywhere and anytime to deliver better, faster service.
As you consider your options for better communication companywide, we recommend that you think about the time it takes to clarify all your options. During your discussions, take a second to ask yourself if better communication and collaboration tools, such as videoconferencing or integrated messaging, would speed your decision-making process.
If the answer is yes, you’ll know it’s time for a change.
Begin your journey to better business communication when you communicate with Medlin online or at 1-800-4-MEDLIN.